"I'm doing this to prove that you can go from being down in the dumps to the absolute top"


Meet the founder

Hi, i'm Rob Mitchell-James, the founder of #ManReBranded.

The idea for #ManReBranded came about in response to my own personal experiences of being 'that guy' who never spoke up. In other words, I'd perfected the art of 'manning up'

I was once a 'successful' Senior Exec / Director for several large and high profile businesses, holding various positions over the years such as Sales Director, Head of Content, Head of Multimedia, before somehow ending up as a TV Producer.

That was when I had a wake up call.

After a period of forced reflection, I re-focused and re-trained. Now, i'm a successful film and TV actor with credits in Coronation Street and Peaky Blinders, a public speaker, a campaigner for men's mental health, a 2 x Ironman finisher, and the proud founder of #ManReBranded and LIFECYCLE COACHING.

changing what it means to 'man up' - by encouraging men to open up

Man suffering depression

Man up, grow some balls

We've all heard it right, but what does it mean? Put up, shut up and get on with it. It's exactly how we've been conditioned for years and we still live with that same mindset even now. 

But what impact is that emotional disconnection having on men, on their professional development, on their relationships?

Answer. A huge impact. In the UK alone, *70 million days are lost from work each year due to mental ill health, making it the leading cause of sickness absence.

Man with depression

Where do you go when you're alone in your head?

The problem solver, the hunter, the protector, the stoic. Which version of the self-sufficient hero are you? As men we are expected to work it out ourselves, to solve in isolation.


We seek our own answers, our own solutions, because to ask is to display weakness.

Yet this self-sufficient heroism isn't heroic at all. In fact it's the fastest route to depession, isolation and loneliness. 


Tragically suicide is the single biggest killer of men under the age of 50* yet the large majority of these cases have absolutely no contact with mental health services. Why? Because we don't speak up.

* mentalhealth.org.uk